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Did You Know?

Nine out of ten customers surveyed in the EU would prefer to visit a website in their native language.
Visitors stay for twice as long if a service, product or website is in their own language. 
Localized websites lead to four times as many sales as websites which are only offered in English.
A Boston hotel management firm increased its reservation phone calls from the Web by 508% in the first month after moving to a localized strategy.
http://www.searchmarketingstandard.com/5-local-marketing-trends-to-focus-on-in-2012
As of 2010, there were 25.2 million Limited English Proficient individuals in the US. The top five languages spoken by these individuals are Spanish, Chinese, Vietnamese, Korean and Tagalog.
http://www.migrationinformation.org/integration/LEPdatabrief.pdf
China is the third largest luxury goods market in the world, accounting for 12 percent of worldwide sales in 2006.
http://www.wikinvest.com/concept/Luxury_Consumption_in_China
More than 50% of today’s Web users speak Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian or Korean, according to Internet World Stats. 
Only 27% of Web users speak English.
The number of Web users who speak Chinese increased by 1478% from 2000 to 2010. In the same time period, Spanish-speaking Web users rose by 807%, Arabic by 2501% and Russian by 1825%.
A recent European Commission study found 90% of European Union Web users prefer to access websites in their own language.
42% percent of EU Web users said they never buy online in a language other than their own.
Only 18% of EU Web users buy products from a foreign language website.
44% of EU Web users feel they are missing interesting information because they do not understand foreign language websites.
According to a 2006 Common Sense Advisory study entitled "Can't Read, Won't Buy: Why Language Matters on Global Websites," 56% of consumers say that the ability to obtain information in their own language is more important than price.
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